Aftermask

internet performance

Cologne, 2020

internet platform: ebay.com
material: 100 blindfolds, packaging and shipping material
 

Starting April 20th, 2020, I’ll be selling 100 face masks on Ebay. I’ve marketed them as face masks but they are in fact sleep masks which I bought for very little money over Ebay (0,99 € per piece). I re-packaged and re-labeled the masks, but otherwise left them unchanged. I’ll be selling at the current market price for face masks (9,99 € per piece). 100% of the proceeds from “face mask” sales go to Refugee Protection International. My gross overpricing of a cheap sleep mask is a capitalisation on the current corona crisis. My ‘profit’ is a means to help the refugees in their desperate situation. 
 
‘AFTERMASK’ is a word creation, a combination of the English words ‘Aftermath’ and ‘Mask’. ‘Aftermask’ means ‘a mask that arose from the ashes of calamity after all the other masks were sold out’.
 
The sales campaign on Ebay.

 
 
Photo models: Andrey Ustinov, Renée Plotycia
Photo: Andrey Ustinov
Special thanks:: Renée Plotycia, Andreas Meyer
 
 

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