Aftermask

internet performance

Cologne, 2020

internet platform: ebay.com
material: 100 blindfolds, packaging and shipping material
 

From April 20 to June 30, 2020, I was selling 100 face masks on Ebay. I’ve marketed them as face masks but they were in fact sleep masks which I bought for very little money over Ebay (0,99 € per piece). I re-packaged and re-labeled the masks, but otherwise left them unchanged. I was selling at the time current market price for face masks (9,99 € per piece). 100% of the proceeds from “face mask” sales went to Refugee Protection International. My gross overpricing of a cheap sleep mask was a capitalisation on the corona crisis. My ‘profit’ was a means to help the refugees in their desperate situation. 
 
‘AFTERMASK’ is a word creation, a combination of the English words ‘Aftermath’ and ‘Mask’. ‘Aftermask’ means ‘a mask that arose from the ashes of calamity after all the other masks were sold out’.
 
 
Photo models: Andrey Ustinov, Renée Plotycia
Photo: Andrey Ustinov
Special thanks:: Renée Plotycia, Andreas Meyer
 
 

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